ACADEMIC RESEARCH (CASE STUDY) REGARDING MISUSE OF HALAL LOGO AND MISLEADING LANGUAGE – LEE MAY LING V PUBLIC PROSECUTOR [2018] MLJU 1514
DOI:
https://doi.org/10.33102/inslae-proceedings.306الكلمات المفتاحية:
False Trade Description، Label، Trust، Halal Forensicالملخص
Halal certification is keystone of Malaysia’s food industry, ensuring compliance with religious standards while protecting consumer trust. Misuse of halal logos and misleading product labels is a serious offence under the Trade Descriptions Act 2011. This study examines the case of Lee May Ling v Public Prosecutor [2018] MLJU 1514, where the accused was convicted for unauthorized use of the halal logo and deceptive marketing practices. The analysis situates the case within Malaysia’s broader by highlighting the role of forensic methodologies such as auditing, and certification verification in supporting enforcement and strengthening evidentiary weight in court proceedings by emphasizing strict liability, forensic integration, and policy reforms. Misleading labels not only degrades consumer confidence but also pose risks to public safety and damage business reputations. Promoting transparency and accountability in food labelling is therefore essential to ensure consumers receive truthful and reliable information about the products they consume.
التنزيلات
المراجع
Ahmad, N. (2015). Halal certification and consumer trust in Malaysia. Journal of Islamic Marketing, 6(3), 234–245. https://doi.org/10.1108/JIMA-04-2014-0033
Al-Qaradawi, Y. (2007). The lawful and the prohibited in Islam. Islamic Book Trust.
Aliff, M., Majid, A., Hafifi, I., & Abidin, Z. (2015). Issues of halal food implementation in Malaysia [Kertas kerja]. ResearchGate.
Asa, R. S. (2018). Effectiveness of the existing halal laws in Malaysia. Jurnal Syariah, 26(1), 141–166.
Bamba, A., Talek, Y., & Kaba, A. M. (2017). Halal food in multi-African society and Muslim Christian relations formation: A strategic vision in political and economic dimension. Humanities and Social Sciences Review, 7(1), 81–94.
Bernama. (2024, Disember 18). 56 halal fraud cases this year with RM1.8mil in seizures, says govt. The Star. https://www.thestar.com.my/news/nation/2024/12/18/56-halal-fraud-cases-this-year-with-rm18mil-in-seizures-says-govt
Bonne, K., & Verbeke, W. (2008). Religious values informing halal meat production and the control and delivery of halal credence quality. Agriculture and Human Values, 25(1), 35–47. https://doi.org/10.1007/s10460-007-9076-y
Choi, J. (2015, Mac 12). Fake halal food distributed in Korea. Korea Bizwire. http://koreabizwire.com/fake-halal-food-distributed-in-korea/39611
Halim, S., & Salleh, M. (2017). Halal forensic science: Applications in food law enforcement. Asian Journal of Forensic Sciences, 12(2), 112–128.
Hanni, S. N. A., & Aghwan, Z. A. (2022). Issues of halal products containing alcohol with reference to regulations in Brunei Darussalam. Journal of Halal Science and Technology, 1(1), 74–85.
Liow, R. J. (2012). Marketing halal: Creating new economy, new wealth. MPH Publishing.
Mohamed Syazwan Ab Talib, & Mohd Remie Mohd Johan. (2012). Issues in halal packaging: A conceptual paper. International Business and Management, 5(2), 94–98. https://doi.org/10.3968/j.ibm.1923841X20120502.1080
Rahman, A. A., Ismail, C. T., & Abdullah, N. A. (2019). Regulating halal food consumption. Journal of Legal Studies, 313–321.
Rohman, A. (2012). Pengembangan dan analisis produk halal. Pustaka Pelajar.
Trade Descriptions (Certification and Marking of Halal) Order 2011 (Malaysia).
Yusuf, A. H., Shukor, S. A., & Bustamam, U. S. A. (2015). Issues and challenges of halal implementation in food industry in Malaysia. International Journal of Business and Management Study, 2(2), 173–177.
Zakaria, Z., & Ismail, S. Z. (2014). The Trade Description Act 2011: Regulating halal in Malaysia, 2011–2013. Jurnal Syariah, 22(2), 189–212.
التنزيلات
منشور
إصدار
القسم
كيفية الاقتباس
