A FORENSIC ANALYSIS OF HALAL INTEGRITY BREACH THROUGH MISREPRESENTATION OF HALAL STATUS: A CASE STUDY OF JMJ FOOD & BEVERAGES SDN BHD V MOHAMAD ZUKRILLAH BIN ISMAIL & ORS [2016] MLJU 1499

Abstract

This case study focuses on the connection between the violation of halal integrity, the representation of halal certification, and compliance with the related regulation in Malaysia in relation to the case JMJ Food & Beverages Sdn Bhd v Mohamad Zukrillah bin Ismail & Ors [2016] MLJU 1499. The issue appeared when a restaurant provided "Ramadhan Buffet" and "Selamat Berbuka Puasa" services to Muslim consumers but did not have appropriate halal certification and offered alcoholic drinks. There is no evidence that some non-halal products were included in the menu, nevertheless, the use of Islamic terms might create a possible representation of halal certification and affect halal integrity. In this respect, the case will be analyzed in view of the halal regulations, guidelines, and the Halal Forensic Pyramid Model consisting of halal management, halal regulations and standards, Islamic jurisprudence, halal science, and halal forensic investigation. The above findings indicate that a halal integrity violation is not merely using any haram ingredients in food products but also making false statements regarding its halal status, not following the halal regulations, and making religion as a marketing tool. Halal forensic analysis is needed to prove any violations related to halal integrity.