ASSESSING SHARIAH COMPLIANCE IN THE PRACTICE OF MAKEUP ARTISTS: A STUDY WITHIN MALAYSIA’S BEAUTY INDUSTRY

Abstract

This article examines the Islamic compliance guidelines governing the makeup artist profession within the Malaysian beauty industry. In the era of globalization, the expansion of creative and service-based professions—such as makeup artistry—reflects the dynamic evolution of modern society. Although neither the Qur’an nor the Sunnah explicitly prohibit this profession, misinterpretations and unregulated practices may lead to the misconception that it is impermissible (haram) when certain actions contradict Sharī‘ah principles. Hence, this study explores the extent to which the makeup artist profession aligns with Islamic law. It begins by outlining the conceptual understanding of the makeup artist’s role, including the definition and scope of their work. Subsequently, it analyses key Sharī‘ah-related issues associated with the profession, namely: the concept of tabarruj (excessive adornment), the use of halal-certified cosmetics, and ikhtilāṭ (gender interaction) between artists and clients. The study adopts a qualitative methodology through document analysis and library research, drawing on academic journals and reputable online databases. The findings contribute to establishing a set of Sharī‘ah-compliant ethical guidelines for practitioners in the beauty industry. Ultimately, these guidelines aim to assist Muslim makeup artists and clients—particularly in Malaysia—in ensuring that their practices conform to Islamic principles, thereby attaining divine approval in both this world and the hereafter.